Learn more about planning a business launch.
Insightful market research has often eluded many entrepreneurs. To gain an accurate assessment of a market, you either had to:
But thanks to the Small Business Administration (SBA), relevant market research is more easily available to small business owners looking to set up shop in new locations.
Because each of these three areas are so customizable—and can yield very lengthy reports—it’s fairly safe to say SizeUp will likely turn out to be a very useful tool to small business owners in many different industries and geographical areas. From the ability to weigh the options of expanding operations, starting a new business and researching new audiences, entrepreneurs can find actual value in this SBA tool.
The tool is fairly intuitive and easy to navigate. In general, you’ll want to follow a couple guidelines:
To start using SizeUp, follow these steps:
Revisit SizeUp at least a couple times a year to see how the landscape has changed and what adjustments your business should make to remain competitive. While the tool can’t tell you how to improve your business, it can provide the information you need to make tough decisions.