Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be.
The marketing plan is one of the key elements of the business plan. Without a plan, you will squander valuable time, money and resources chasing one "bright shiny object" after another, missing potential customers and the opportunity to increase the spend of your current customers.
When developing a marketing budget it's important to choose the marketing options that suit your small business. We explore marketing budgets in depth, including a sample case study illustrating the process.
Regardless of how your company website is built, you need to understand and follow sound website development guidelines to make sure that website visitors became your customers. We discuss the steps involved in creating your company website from setup to content creation.
Positioning that touches on the unique wants and needs of your customers coupled with effective distribution that delivers your service or product quickly can give your business a distinct and profitable edge.
You can't predict a crisis. But you can put a disaster communications plan in place that helps ensure a smooth disaster recovery in times of crisis.
Articles on using internet marketing strategies like search engine optimization (SEO), search engine marketing (SEM), and e-mail to effectively promote your business.
Articles on market research best practices to effectively position your business against the competition.
Articles on using advertising and public relations strategies to effectively promote your business and services.