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Marketing

Use these tactics, tools and techniques to reach customers.

Discover how to better promote your business with marketing. Get tips and resources on social media, websites, advertising, PR, and promotions.

Most Popular Articles

What's Your Unique Business Idea?

We discuss differentiating your business from the pack in a meaningful way that shows customers why you're the best choice.


Business Success Depends Upon Successful Marketing

Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be.


Building a Successful Marketing Plan

The marketing plan is one of the key elements of the business plan. Without a plan, you will squander valuable time, money and resources chasing one "bright shiny object" after another, missing potential customers and the opportunity to increase the spend of your current customers.


Establishing Your Marketing Budget

When developing a marketing budget it's important to choose the marketing options that suit your small business. We explore marketing budgets in depth, including a sample case study illustrating the process.


Building Your Company Website

Regardless of how your company website is built, you need to understand and follow sound website development guidelines to make sure that website visitors became your customers. We discuss the steps involved in creating your company website from setup to content creation.


Successful Companies Master Positioning and Distribution

Positioning that touches on the unique wants and needs of your customers coupled with effective distribution that delivers your service or product quickly can give your business a distinct and profitable edge.


A Look Ahead: Start Preparing Now for the Holiday Season

It’s time to start planning early for the holiday shopping season. Review your inventory, technology and staffing needs now—before the holiday rush is upon you.


Tips to Help B2B Companies Beat Holiday Sales Slumps

B2B entrepreneurs often assume holiday sales are a pipe dream relegated to the B2C world. We beg to differ and offer examples of how B2B businesses can take advantage of holiday sales.


Communicating a Crisis: Creating a Disaster Response Marketing Communications Plan

You can't predict a crisis. But you can put a disaster communications plan in place that helps ensure a smooth disaster recovery in times of crisis.


Digital Marketing

Articles on using internet marketing strategies like search engine optimization (SEO), search engine marketing (SEM), and e-mail to effectively promote your business.


Social Media

Articles on using social media strategies to effectively promote your business.


Products & Pricing

Articles on using digital and traditional marketing strategies to effectively position and price your products and services.


Market Research

Articles on market research best practices to effectively position your business against the competition.


Advertising & PR

Articles on using advertising and public relations strategies to effectively promote your business and services.


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