Marketing for Small Business
Learn more about the resources available for marketing.
B2B entrepreneurs often assume end-of-year sales are a pipe dream. We beg to differ.
Small businesses must emphasize their solid value, personal service, community connections and customer knowledge when making plans for Black Friday (November 27), Small Business Saturday (November 28) and Cyber-Monday (November 30).
Facebook Ads can provide the small business owner with a big return for a small investment.
Facebook has finally jumped onto the hashtag bandwagon. Facebook users can put functional hashtags into their posts and search for hashtags used by others. Strategic use of hashtags can help more people find and engage with you on Facebook.
In order to profit from a social coupon, such as a Groupon, you must be able to offset losses on the coupon by turning coupon-shoppers into repeat customers or valuable referral services. It comes down to knowing your business, your customers and your market.
Your website can be an integral part of your business's marketing strategy. Learn which website analytics matter and how to improve them.
Free shipping and expedited delivery have been almost as synonymous with the holiday season as fruitcakes and cookies. Small businesses need to be shrewd when offering these options, lest they lose more than they gain.
Online reviews play an important role in determining if you’ll win business or wind up with a negative reputation. Learn which sites matter and the best strategies for keeping reviews favorable.
Halloween continues to increase in popularity. By using the 'tricks' in this article, you can 'treat' yourself to extra revenue--regardless of the type of business you operate.
It’s time to start planning for the 2013 holiday shopping season. Review your inventory, technology and staffing needs now--before the holiday rush is upon you.
Mobile ads are making headway as a source of lead generation for large and small companies alike. But what makes them so special—and are they right for your business?
'Setting a Marketing Budget' tells how to choose the marketing options that suits your small business, and includes a sample case study illustrating the process.
'Ten Hints for Increasing Sales' gives 10 easy and affordable ways to increase traffic and boost sales at your small business.
'Distribute Your Product or Service' discusses the various distribution channels available and how to match the right ones to your particular small business.
Using an email marketing company to help with your customer relationship management is a cost-effective and profitable way to grow your small business.
'Seven Steps to Getting Known -- Guerrilla PR for the Entrepreneur' gives small business owners tips and advice for spreading the word through the media about your business.
A successful company president explains how a small business can use its competitors to learn more about its market and better serve customers.
'Sizing Up the Competition' gives an outline of how to assess the general marketing environment for your small business and how to evaluate competitors to best take advantage of your situation.