Marketing for Small Business
Learn more about the resources available for marketing.
Do you know who your buyers are? Do you understand why they buy your products or services? If not, now's the time to find out
While it's tempting to rush to market as your transform your great idea into a reality, a lack of reliable market research can doom your dream. Know your market before you go to market.
Search engine marketing (SEM) can get your company's name before a huge number of potential customers. By leveraging keywords that describe your business, products and services, you can have text and display ads appear on the search result lists of major search engines. You can extend your marketing reach even further by making prudent use of ad networks.
Whether retail, wholesale or business-to-consumer, choosing the right distribution method to complement your product or service can be a boon to your bottom line.
Developing and refining your product takes you through the step-by-step process of developing new product ideas, testing their viability, creating a product development strategy, building prototypes, and deciding on marketing issues, such as pricing, packaging, promotion and positioning.
Differentiating your business from the pack to showing customers why you're the best choice.