Advertising & PR

Learn about strategies to effectively promote your business and services.

  • Online Advertising Can Boost Revenue

    Search engine marketing (SEM) can get your company's name before a huge number of potential customers. By leveraging keywords that describe your business, products and services, you can have text and display ads appear on the search result lists of major search engines. You can extend your marketing reach even further by making prudent use of ad networks.

  • Ring In the Holidays and Ring Up the Sales

    Small businesses must emphasize their solid value, personal service, community connections and customer knowledge when making plans for November's Black Friday, Small Business Saturday and Cyber-Monday.

  • November & December: Holiday Marketing

  • Use These Tricks to Scare Up Halloween Business

    Halloween continues to increase in popularity. By using the 'tricks' in this article, you can 'treat' yourself to extra revenue--regardless of the type of business you operate.

  • Ten Hints for Increasing Sales

    10 easy and affordable ways to increase traffic and boost sales at your small business.

  • Seven Steps to Getting Known -- Guerrilla PR for the Entrepreneur

    Tips and advice for spreading the word about your business through the media.

  • Advertising Ideas on a Small Budget

    Small business owner tips and advice for maximizing their advertising dollars with effective messages.

  • Public Relations Builds Awareness of Your Business

    Public relations programs can often be created, managed, and executed effectively by small businesses. By taking the time to craft press releaase and to participate in community service activities, a small business can generate significant good will with very little time and effort.

  • Effective Advertising Makes People Remember Your Name

    Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your business.

  • Customers Can't Buy Your Product If They Don't Know It Exists

    Marketing communications are designed to inform potential customers and to motivate them to purchase your products or make use of your services. Each element of your communications strategy--promotions, advertising and public relations--must be aligned with and support a compelling positioning statement that is unique to your business.

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