Digital Marketing

Learn about using internet marketing strategies to effectively promote your business.

  • Measuring Your Website's Performance Key to Boosting Sales and Marketing

    Your website can be an integral part of your business's marketing strategy. Learn which website analytics matter and how to improve them.

  • The Future, or a Fleeting Fad? Evaluating the Merits of the Mobile Ad

    Mobile ads are making headway as a source of lead generation for large and small companies alike. But what makes them so special—and are they right for your business?

  • Email Marketing: A Cost-Effective Way to Boost Sales

    Using an email marketing company to help with your customer relationship management is a cost-effective and profitable way to grow your small business.

  • Reach Customers Using Email Marketing

    Email marketing is an ideal way to communicate with your customers. By keeping your business "top of mind," you are likely to increase customer loyalty and increase your sales.

  • Search Engine Optimization Can Drive Results

    Search engine optimization (SEO) requires strategically using some basic techniques to boost your website's ranking in the search results of various search engines. Effectively using keywords (while avoiding over-use), cultivating inbound links from reputable websites and providing XML site maps to the major search engines are three important techniques to learn for boosting search results.

  • Search Engine Marketing Promotes Your Business Via Paid Ads

    Using paid ads that appear on search engine results is an excellent way to get new customers for your business. You have the ability to control the amount that you will pay based upon which keywords you use, how you want results measured and when the ads display.

  • Use the Internet to Effectively Market Your Business

    Nearly every business will benefit from having an internet presence. However, before rushing to throw any old content onto the web, take time to create an internet strategy that dovetails into and helps drive your larger marketing and business plans.

  • Online Advertising Can Boost Revenue

    Search engine marketing (SEM) can get your company's name before a huge number of potential customers. By leveraging keywords that describe your business, products and services, you can have text and display ads appear on the search result lists of major search engines. You can extend your marketing reach even further by making prudent use of ad networks.

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