Digital Marketing

Learn about using internet marketing strategies to effectively promote your business.

  • Use the Internet to Effectively Market Your Business

    Nearly every business will benefit from having an internet presence. However, before rushing to throw any old content onto the web, take time to create an internet strategy that dovetails into and helps drive your larger marketing and business plans.

  • Reach Customers Using Email Marketing

    Email marketing is an ideal way to communicate with your customers. By keeping your business "top of mind," you are likely to increase customer loyalty and increase your sales.

  • Search Engine Optimization Can Drive Results

    Search engine optimization (SEO) requires strategically using some basic techniques to boost your website's ranking in the search results of various search engines. Effectively using keywords (while avoiding over-use), cultivating inbound links from reputable websites and providing XML site maps to the major search engines are three important techniques to learn for boosting search results.

  • Building Your Company Website

    Regardless of how the website is built, you need to understand and follow sound website development guidelines to make sure that website visitors became your customers.

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