A local one-man architect business, Life Designs, provides residential home design. Life Designs competes indirectly with all architectural design firms and home building suppliers. These include large firms who do both industrial and residential designs and suppliers of home-building kits (e.g., log houses and A-frames).
However, Life Design's direct competition is a small group of similar firms that specialize only in local area home designs and remodeling. This small one-person architectural company does not have the time or resources to compete with any firm outside his local city area at the present time. And some potential target customers may not be interested in having anyone but a larger, nationally known firm work on their home design.