Learn about marketing strategies to effectively position your products and services.
Free shipping and expedited delivery have been almost as synonymous with the holiday season as fruitcakes and cookies. Small businesses need to be shrewd when offering these options, lest they lose more than they gain.
'Distribute Your Product or Service' discusses the various distribution channels available and how to match the right ones to your particular small business.
A guide to available packaging options that shows how to pick one that attracts attention by reflecting buyers' values.
People judge books by their covers every day. When it comes to your product's packaging, be sure you're hitting the right points complemented by the right design targeted at the right customers.
While every small business owner wants to charge as much as consumers are willing to pay, you must find the right price you and customers can agree upon.
E-commerce is not just for big businesses. Many small businesses can increase their revenue by advertising, buying and selling products online. Developing an effective online store, managing internet-based payments and moving customers from shopping to buying is well within the reach of small business owners.
From brainstorming to screening new ideas all the way through developing prototypes and evaluating their success, every step of the product development life cycle is crucial.
Developing and refining your product takes you through the step-by-step process of developing new product ideas, testing their viability, creating a product development strategy, building prototypes, and deciding on marketing issues, such as pricing, packaging, promotion and positioning.