Hawkins has become known as the highest quality garden tools and accessories company in the home gardening market. Hawkins Tools are marketed directly to consumers via catalogs instead of in retail stores. They are also among the most expensive gardening tools available. Until Hawkins products were introduced, most of the home gardening market had to make do with garden tools sold through hardware stores.
Hawkins took advantage of all three unique opportunities to develop unique product development strategies, preemptive product offerings, high-quality/premium prices, and a unique distribution system to generate two to three times the normal margin of garden tool manufacturers.