Learn about using social media strategies to effectively promote your business.
Facebook Ads can provide the small business owner with a big return for a small investment.
Facebook has finally jumped onto the hashtag bandwagon. Facebook users can put functional hashtags into their posts and search for hashtags used by others. Strategic use of hashtags can help more people find and engage with you on Facebook.
In order to profit from a social coupon, such as a Groupon, you must be able to offset losses on the coupon by turning coupon-shoppers into repeat customers or valuable referral services. It comes down to knowing your business, your customers and your market.
If you have a small business, you need a Facebook page. Although the value of a "like" is far from settled for major brands, for a small business, local Facebook fans can function as enthusiastic word-of-mouth advertising.
Online reviews play an important role in determining if you’ll win business or wind up with a negative reputation. Learn which sites matter and the best strategies for keeping reviews favorable.