Social Media

Learn about using social media strategies to effectively promote your business.

  • Small Business Owners Say Facebook Ads Pay Off

    Facebook Ads can provide the small business owner with a big return for a small investment.

  • Can Facebook Hashtags Bring New Visitors to Your Page?

    Facebook has finally jumped onto the hashtag bandwagon. Facebook users can put functional hashtags into their posts and search for hashtags used by others. Strategic use of hashtags can help more people find and engage with you on Facebook.

  • When Does a Social Coupon Deal Make Sense?

    In order to profit from a social coupon, such as a Groupon, you must be able to offset losses on the coupon by turning coupon-shoppers into repeat customers or valuable referral services. It comes down to knowing your business, your customers and your market.

  • Facebook Tools Can Help Draw Customers

    If you have a small business, you need a Facebook page. Although the value of a "like" is far from settled for major brands, for a small business, local Facebook fans can function as enthusiastic word-of-mouth advertising.

  • Conquering Your Fear of Feedback: Embracing Review Websites

    Online reviews play an important role in determining if you’ll win business or wind up with a negative reputation. Learn which sites matter and the best strategies for keeping reviews favorable.

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