Marketing for Small Business
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For business owners in the retail sector, now is your opportunity to shine as you prepare for the biggest sale time of the year. But in the business-to-business (B2B) environment, discussing the best ways to find new customers around the holidays doesn’t produce much yuletide cheer among entrepreneurs.
As many sectors of the B2B world shut down during the holiday season, affected small business owners generally resign themselves to the fact that new business must wait until the New Year. Adhering to that conventional wisdom, though, can rob you of sales and give an edge to your more aggressive competitors.
A while back, we discussed tactics for getting the best deal near quarter-end. Now it’s time to flip that scenario. How can you convince prospects—many of whom have already mentally “checked out” for the season—to make a purchase decision now rather than in 2016?
Full disclosure: This task isn’t easy. But you can follow these few time-tested sales methods that incentivize prospects to buy now rather than later:
‘Tis the season to plan for 2016, but it’s also time to focus on sales indirectly through marketing and finance tactics. As you implement the tips in the previous section, keep these at the forefront:
Finding new business when business is the last thing on everyone’s mind is, as we mentioned earlier, no easy task. But if you can shift people to think about a little business by following these year-end tips, you’ll make the case for your business much easier. As Mad Men’s Don Draper says, “If you don't like what is being said, then change the conversation.”