The number of individuals who are accessing the internet via their smart phones is skyrocketing. As of May 2011, 35 percent of Americans report using their smart phones to access they internet. This means you need to consider
how your website looks on a smart phone and
how you can leverage general social media (Facebook, Twitter) and location-based social networking (Groupon, Foursquare) to reach customers when they are actively seeking information regarding goods or services.