While driving in his car through an unfamiliar neighborhood, Tommy Tennis sees a vacant building that looks like a perfect site for his planned tennis equipment and clothing store. When he later gets to inspect the interior of the shop, it is even more than he hoped for, and because he is so enthralled with the building's architecture and interior appointments, Tommy overlooks the importance of several factors. First, the property is in a neighborhood that has been in decline for the last couple of decades, with surrounding buildings in disrepair. Second, parking and access to main streets is cramped. Finally, the tennis players at Fancy Courts Tennis Club — the store's target market — are over 30 miles away.