Filed under Running Your Business
by Saling | September 19, 2012
After decades in business, it's time to trade in bookkeeping for beaches and sales quotas for siestas. Soon, I will be signing the sale papers and relinquishing the throne to a new owner. I'm about to announce the sale of my business to my customers. What should I include in this letter to keep customer retention high during this period?
Odds are the buyer was attracted to your book of business as much as your business. Keeping your customers happy during this transition time will be mutually beneficial.
We have compiled a few guidelines for writing such a letter. Infuse the letter with information specific to your company while following this basic outline:
Ideally, you’ll want to send such a large announcement by postal mail with follow-up correspondences by email as the sale date draws closer. However, if the closing date of the business sale is imminent, send an email announcement as soon as possible.
Good luck as you transition out of your business.