Gift cards can be more than just slip of paper or piece of plastic with a dollar value. Consider putting together attractive packages that showcase your best products and services, in addition to flat-dollar value certificates. In fact, this tactic can help overcome one of the objections that have recently surfaced regarding gift-card gifting: dueling card values. Some consumers express concern that the dollar value of their card will not be equal to the dollar value of a card given to them. A bundled card+product option solves this problem.