Business Owner's Toolkit® Business Templates

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Business Plan Components, Sample Plans

Its always easier to write if you have a clear picture of what the finished product should look like. The attached files contain the component elements of sample business plans for three fictitious companies. Taken together, they illustrate the type of information that is essential to the creation of a high quality business plan.

These documents are not complete plans; they are not templates into which you can cut and paste information about your business. Instead, these documents demonstrate how the nature of a business and the target audience for the plan affect the content. After looking over one or more of these business plans, a business owner should have a handle on what information his or her business plan needs to contain to make it the best possible plan.

Two files are in rich text format (RTF). One file contains text formatted as tables in Microsoft Word 6.0. Two files are Microsoft Excel spreadsheets suitable for use with Excel versions 4.0 and above. 


RTF Files
Manufacturer's business plan
Service provider's business plan

RTF File with Word Tables
Retailer's business plan

Excel Files
Manufacturer's business plan financials
Service provider's business plan financials

Special Features:

  • The service provider's business plan contains both text and spreadsheet components that illustrate the type of information that a new start-up business should include in a business plan.
  • The manufacturer's business plan provides additional financial information to reflect its status as a going concern with a track record of financial results available.
  • The retailer's business plan combines financial and textual components in order to demonstrate how a plan document might be simplified based on its intended audience.
  • Taken together, the three plans provide insight into the differing concerns that must be addressed based upon the nature of the product or service that a business will provide.

Toolkit is providing these tools free of charge. Some of these forms contain technical language and create significant legal obligations. Do not use any form without first having an attorney review the form and determine that it is suitable for the purpose for which you intend it.