How got its start

The three founders decided to take their collective experiences from Digital Media, Wall Street, Technology, and Business and launch an e-commerce site that could be the number one online destination for cookies, brownies and baked goods—both for gift givers and dessert lovers alike. The founders jumped on the opportunity and haven’t looked back.

What got you interested in starting your business?

We wanted to create a business that was truly meaningful to us personally and to our customers. We searched for a website that offered an easy way to buy and send cookies, brownies, and other delicious things as gifts. Quite frankly, none of the existing sites really gave us the experience or choices we wanted for the right occasions. The founders are all entrepreneurs, so when we couldn’t find what we wanted, we decided to do it ourselves. Our goal is to make the number one destination for dessert lovers everywhere. We want to be the "Zappos" for all things sweet.

What was your most memorable experience in starting your business?

Looking ahead. Since we just launched in 2009 and we are still in "beta," I fully expect the most memorable experiences to still be ahead of us.

What’s been your most rewarding experience so far?

The most rewarding experience has been seeing how much we can accomplish on our own in such a short period of time. The Internet and e-commerce move at light speed. BizFilings has enabled us to handle the corporate organization at the same speed.

How did BizFilings help you along the way?

One of the biggest surprises of working with BizFilings was the level of customer service. At every step of the way, we were contacted by an experienced associate who followed up on the materials. Between the phone-call notifications that documents were sent that needed signatures to the email confirmations, there was never a time that I didn’t feel well taken care of. We’ve become big fans.

What’s next for

We have modest ambitions. We want to be the world’s number one site for cookies, brownies, and baked treats. Whenever anyone thinks about a special gift or ordering sweets online, we want them to think of first! We won’t be satisfied until we’ve sent at least one delicious package of cookies to every country in the world!


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